Kyana Sue Powers · Iceland

Iceland, through the eyes of someone who lives here.

Kraftar Media is Kyana and Viktor. We make content for brands, plan trips for travellers, and cook for people who want a real taste of Iceland.

527KInstagram followers
2019Living in Iceland since
30+Brands worked with
500+Personalised itineraries planned

Everything for your Iceland trip

From the first idea to the last day on the road.

Some of these are affiliate links: Kraftar Media earns a small commission when you book, at no extra cost to you.

On YouTube

The Powers Couple

Kyana and Viktor on life in Iceland, road trips and honest travel guides. Start with the Laugavegur trail: 55 km through the highlands in 4 days.

Watch on YouTube

For brands

Work with Kyana

Content that shows Iceland the way travellers actually experience it.

  • Sponsored content and partnerships. Your brand in front of 527K people on Instagram, most of them in the US and planning a trip.
  • UGC creation. Photo and short-form video shot in real Icelandic locations, edited and ready to post.
  • Social media consulting. An honest look at your account and a plan your team can run.
  • Private chef and catering. Viktor cooks private dinners, brand events and retreats with Icelandic ingredients.

Start a collaboration

Some of the 30+ brands we've worked with

Arctic Adventures
Blue Car Rental
Happy Campers
Icelandic Provisions
National Geographic
Lonely Planet
Ísey Skyr
Icewear
FlyOver Iceland
Insta360
Columbia
Hertz
Kyana in a pink jacket on a mountain ridge, hair blowing in the wind

Hi, I'm Kyana

I took my first trip to Iceland in 2018 and fell for it completely. I quit my job in Boston, sold my apartment and bought a one-way ticket back. Seven years later I'm still here, sharing everyday life in Iceland with more than 500,000 people on Instagram. I'm also a trained glacier guide.

My husband Viktor is an Icelandic chef. He's the reason our content has as much food in it as it has waterfalls. Together we run Kraftar Media.

I also run RVK Girls Club, events for girls living in Reykjavík.

xx Kyana

For brands

Tell us about your project

A few details help us come back with ideas and a quote.

Let's talk

Collaborations, itineraries or questions about Iceland.

info@kraftarmedia.com