Kyana Sue Powers · Iceland
Iceland, through the eyes of someone who lives here.
Kraftar Media is Kyana and Viktor. We make content for brands, plan trips for travellers, and cook for people who want a real taste of Iceland.
Everything for your Iceland trip
From the first idea to the last day on the road.






Some of these are affiliate links: Kraftar Media earns a small commission when you book, at no extra cost to you.
On YouTube
The Powers Couple
Kyana and Viktor on life in Iceland, road trips and honest travel guides. Start with the Laugavegur trail: 55 km through the highlands in 4 days.
Watch on YouTubeFor brands
Work with Kyana
Content that shows Iceland the way travellers actually experience it.
- Sponsored content and partnerships. Your brand in front of 527K people on Instagram, most of them in the US and planning a trip.
- UGC creation. Photo and short-form video shot in real Icelandic locations, edited and ready to post.
- Social media consulting. An honest look at your account and a plan your team can run.
- Private chef and catering. Viktor cooks private dinners, brand events and retreats with Icelandic ingredients.
Some of the 30+ brands we've worked with













Hi, I'm Kyana
I took my first trip to Iceland in 2018 and fell for it completely. I quit my job in Boston, sold my apartment and bought a one-way ticket back. Seven years later I'm still here, sharing everyday life in Iceland with more than 500,000 people on Instagram. I'm also a trained glacier guide.
My husband Viktor is an Icelandic chef. He's the reason our content has as much food in it as it has waterfalls. Together we run Kraftar Media.
I also run RVK Girls Club, events for girls living in Reykjavík.
xx Kyana
For brands
Tell us about your project
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Let's talk
Collaborations, itineraries or questions about Iceland.